Résumé

Communications Coordinator – Massachusetts Bicycle Coalition
(2020 – Present)
•Writes & designs e-newsletters and action alerts to over 7,000 MassBike supporters with an average open rate of 30%.
•Manages MassBike and Bay State Bike Month websites to ensure all information is up to date and accessible for over 50k users.
•Writes blog posts and edits guest blogs for the MassBike website with 2,000+ views in 2021.
•Manages MassBike’s social media presence on Facebook (6,000+ followers), Instagram (2,000+ followers), Twitter (2,000+ followers), and Strava Club (300+ members).
•Works with Coalition partners and advocates to spread the word about their bike-friendly projects through email action alerts, blog posts, and social media.
•Designs quarterly fundraising mailers and one-sheets to support MassBike’s Development efforts using Adobe Creative Suite.
•Supports the Safe Routes to School program by teaching bicycle safety presentations and bike rodeos, reaching over 2,000 students in 2021.

Marketing and Memberships Manager – Heartland Bike Share
(2018 – 2020)
•Oversaw marketing and communications efforts for Heartland B-cycle, BikeLNK, and Valentine Bike Share.
•Wrote social media copy, blogs, newsletters, and press releases tailored to the needs and unique audiences of three different bike share systems.
•Assisted in grant writing, project tracking, and reporting for grants raising over $250k.
•Managed major projects for three different bike share systems, utilizing prioritization skills to lead communications, content creation, and outreach.
•Oversaw Heartland B-cycle’s pilot equity programs and worked with a variety of local organizations on Heartland B-cycle’s equity programming.
•Communications & outreach lead for Heartland B-cycle’s 2018 expansion and Spring 2019 e-bike implementation which resulted in a 118% increase in trips and a 500% increase in trips taken by Monthly/Annual pass holders.
•Utilized Adobe Creative Suite to design marketing materials, station signage, & social assets.
•Analyzed data for Heartland B-cycle and BikeLNK bike share systems to determine system success, track equity program success, & provide data for grants.